The Vision Behind the Brand MadLemon
is the original creation of Luca Marino — a Praiano local, restaurateur, businessman, innovator, and
devoted father of two.
Deeply rooted in the Amalfi Coast, Luca set out to transform local business concepts by blending authentic coastal heritage with modern digital culture.
Driven by a vision to push boundaries beyond conventional souvenirs, he created MadLemon: a brand that brings together art, technology, and real-world products to capture the true, uninhibited spirit of Praiano.
is the original creation of Luca Marino — a Praiano local, restaurateur, businessman, innovator, and
devoted father of two.
Deeply rooted in the Amalfi Coast, Luca set out to transform local business concepts by blending authentic coastal heritage with modern digital culture.
Driven by a vision to push boundaries beyond conventional souvenirs, he created MadLemon: a brand that brings together art, technology, and real-world products to capture the true, uninhibited spirit of Praiano.
MadLemon — Created by Luca Marino. Born in Praiano. Animated for you!
About MADLEMON
MadLemon is a bold, vibrant, and independent lifestyle brand born in the heart of Praiano on the Amalfi Coast.
We stand at the intersection of local tradition, street art, custom graphics, and augmented reality (AR) technology, redefining the coast's visual identity with an energetic and uncompromising edge
The Spirit of Amalfi: Our iconic lemon mascot represents a daring, playful, and unconventional side of the coast
We stand at the intersection of local tradition, street art, custom graphics, and augmented reality (AR) technology, redefining the coast's visual identity with an energetic and uncompromising edge
The Spirit of Amalfi: Our iconic lemon mascot represents a daring, playful, and unconventional side of the coast
Our Products & Lifestyle
Art That Comes Alive: AR & Artivive
We bridge the physical and digital worlds. MadLemon is not just about apparel, drinks, or collectables — it is an interactive visual experience.
Through integrated Artivive AR technology,
our artwork, plush toys, apparel, and beverage labels come to life right on your smartphone:
We bridge the physical and digital worlds. MadLemon is not just about apparel, drinks, or collectables — it is an interactive visual experience.
Through integrated Artivive AR technology,
our artwork, plush toys, apparel, and beverage labels come to life right on your smartphone:
- Interactive Prints & Apparel: Point your camera using the Artivive app at our T-shirts, stickers, or artwork to unlock hidden animations, character stories, and dynamic visual effects.
- Smart Drink Labels: Every bottle and can of our premium lemonade and energy drinks doubles as an interactive portal into our digital art universe
- Street-Art Evolution: We merge hand-drawn sketches, tattoo aesthetics, and digital animation to create a truly immersive experience
Discover Mad Lemon on the Amalfi Coast.
Find us at two unique spots in the heart of Praiano — from local flavours to Mad Lemon souvenirs
Find us at two unique spots in the heart of Praiano — from local flavours to Mad Lemon souvenirs
MADLEMON SPOTS
La Moressa Souvenir Boutique
Mad Lemon · Gifts · Clothing · Souvenirs
Praiano, Amalfi Coast
Mad Lemon · Gifts · Clothing · Souvenirs
Praiano, Amalfi Coast
La Moressa 1952
Local grocery · Drinks · Food
Praiano, Amalfi Coast
Local grocery · Drinks · Food
Praiano, Amalfi Coast